December 2024

Okay, so you’ve probably heard it a million times: “Know your customer.” It’s like the golden rule of business, right? But let’s be real, it’s easier said than done. Understanding your customers isn’t just about slapping a label on them and calling it a day. It’s about truly getting them, like, really getting them. Imagine […]

My product marketing journey has been one hell of a rollercoaster, but I still find it inspiring and beautiful. I’m a certified Medical Laboratory Scientist who transitioned into product marketing. Now that I typed this, I believe this counts as eventful and dramatic lol. I mean, who would have thought that a medical lab science