Dear Business Owners, Let’s be real for a minute.
You started this business with excitement. The idea, the logo, the vision — everything felt like a dream finally coming to life.
Fast forward a few months or years later, and now?
You’re tired. Like “Why did I even start this?” tired.
If I asked you right now:
What’s the hardest part of being a business owner?
You might say visibility or not having enough followers.
But deep down, the real answers are usually:
👉🏽 Money
👉🏽 Wearing too many hats
Let’s talk about it.
1. The Money Wahala Nobody Warned ‘The Business Owner’ About
Omo. Let’s not lie — finances will humble you in business.
It’s one thing to make sales here and there.
It’s another thing to have consistent income, pay for tools, settle bills, maybe pay staff, reinvest, AND still have something left for yourself.
You’ll find yourself wondering:
- “Should I use this ₦15k to buy Canva Pro or buy food?”
- “This client is delaying payment, but I have to pay for delivery tomorrow.”
- “I just made money… so why am I still broke?”
It’s not just about making money.
It’s about managing it, planning ahead, and not losing your mind in the process.
What can help?
- Track your income and expenses. Even if it’s small money, write it down. Google Sheets or apps like Wave can help.
- Pay yourself something — even if it’s ₦2k/week. You deserve it.
- Create a ‘small small’ emergency fund. Start with ₦1k–₦5k monthly if you can. The future you will thank you.
Stop undercharging. Your skill is valuable. Your product is worth it. No more pity prices.
2. The “I’m Doing Everything Myself” Struggle
Let me guess.
You’re the social media manager, customer service rep, graphic designer, logistics coordinator, accountant… and if you sell physical products, you’re probably the delivery person too. 😂😂😂
You go from “Let me start this business to create freedom”
To “Why am I working harder than I did at a 9–5???”
I feel you. It’s exhausting.
Burnout isn’t just about being tired, it’s about doing too much for too long without help.
So what can you do?
- Automate small things. Use WhatsApp Business auto-replies. Schedule posts. Use Canva templates. Save time.
- Outsource when possible. Even if it’s once a week, get help. Hire a VA or social media intern. Start small.
- Focus on the money tasks first. Not every trend or idea is urgent. Do what grows your business first.
- Give yourself work hours. You’re the boss, yes. But even bosses need rest. You can’t pour from an empty cup.
You’re Not Alone Dear, Business Owners. You’re Just in the Middle of the Story.
Every business owner you admire has cried before.
They’ve struggled with money, they’ve thought of quitting, they’ve felt overwhelmed and unsure.
So breathe.
You’re not a failure. You’re just figuring it out.
- Start where you are.
- Do what you can.
- Get help where needed.
You don’t have to wear every hat forever. And you don’t have to suffer in silence.
Ask for help. Build systems. Be kind to yourself.
Because truth is: you’re doing your best — and that counts for something.
Are you a business owner? leave a comment on your most challenging moment going through this path as a self employed individual.