Blogpost

Ever wondered how the right tools can revolutionize your marketing game? Dive into my blog, where I share stories, strategies, and insights on leveraging innovation to connect with your audience, boost your brand, and achieve remarkable growth!

My AltSchool Journey: From Lab Coat to Product Marketing

My product marketing journey has been one hell of a rollercoaster, but I still find it inspiring and beautiful.

I’m a certified medical laboratory scientist who transitioned into product marketing. Now that I typed this, I believe this counts as eventful and dramatic

How to Know Your Customer: It’s More Science Than You Think!

Okay, so you’ve probably heard it a million times: “Know your customer.” It’s like the golden rule of business, right? But let’s be real, it’s easier said than done. Understanding your customers isn’t just about slapping a label on them and calling it a day. It’s about truly getting them, like, really getting them.

EBG
The Hardest Part of Being a Business Owner

You started this business with excitement. The idea, the logo, the vision — everything felt like a dream finally coming to life.

Fast forward a few months or years later, and now?
You’re tired. Like “Why did I even start this?” tired.