From Lab Coat to Marketing
About Me
Hi, I’m Peace Anthony, a Medical Laboratory Scientist turned Marketing Strategist, Entrepreneur, and Coach. My marketing journey began in 2020 with affiliate marketing, where a side hustle turned into six-figure earnings—sparking my passion for digital marketing.
In 2022, I founded Emem Billions Global, an e-commerce and marketing consultancy, dedicated to helping small businesses thrive with proven strategies and tools. By 2023, I expanded into product marketing, blending my scientific background with data-driven strategies to empower Nigerian entrepreneurs and beyond.
My mission? To equip 1,000 businesses with the knowledge and resources for sustainable growth. As a Christian and advocate for integrity, I’m committed to empowering others through coaching, marketing innovation, and social media growth challenges.
Beyond work, I’m happily married to Nigeria’s creative gem, Edwin Anthony, and share a passion for excellence and growth. Let’s build strategies, communities, and businesses that thrive in today’s digital economy.
Fun fact:
When I’m not deep in marketing strategies, you’ll find me obsessing over anything red—clothes, cars, and even red velvet cake!
My Experience
I am a versatile Marketing Strategist and Product Marketer with a proven track record in driving business growth through innovative digital marketing strategies.
My expertise includes content strategy, social media management, Google Ads, and lead generation, with a strong focus on empowering small businesses. Throughout my career, I have led successful marketing campaigns, developed comprehensive strategies, and collaborated with cross-functional teams to enhance brand visibility and achieve measurable growth.
2024
Founder: Emem Billions Global
As the founder of Emem Billions Global, I established a dynamic e-commerce and marketing consultancy company dedicated to helping small businesses achieve sustainable growth. My role involves developing and implementing innovative marketing strategies, overseeing business operations, and empowering entrepreneurs with the tools and knowledge needed to thrive in competitive markets. Under my leadership, the company has become a trusted partner for businesses seeking to enhance their visibility, increase sales, and scale effectively.
2024
Product Marketer: NxtCRO
As a product marketer at NxtCRO, I played a pivotal role in crafting and executing marketing strategies designed to drive product awareness, user engagement, and growth. My responsibilities spanned the development of comprehensive content strategies, the creation of detailed content calendars, and the management of social media platforms to ensure a consistent and impactful brand presence. By aligning marketing initiatives with business goals, I contributed to the success of product launches and the growth of audience engagement.
2024
Marketing Specialist: Esemie
As a Marketing Specialist at Esemie, I played a key role in driving brand awareness, customer engagement, and business growth through strategic marketing initiatives. My contributions included running successful Google Ads campaigns that resulted in 200 email conversions, developing innovative social media strategies, and creating business growth empowerment plans to support organizational goals. I also spearheaded ad campaigns that achieved over 200,000 reach and impressions, effectively expanding the company’s visibility and engagement. Collaborating closely with the graphic design and content teams, I ensured cohesive content creation and targeting strategies to optimize campaign outcomes.
2023
Program & Product Marketer: Tekbuddy
In my role as a Program and Product Marketer at Tekbuddy Ltd., I was responsible for executing comprehensive marketing strategies to promote educational programs and free offerings. I managed both paid and organic lead generation efforts, edited engaging social media videos using Capcut, and developed content strategies to enhance brand visibility and engagement. I also led the content, design, and business teams to create high-quality, educational, and relatable content that resonated with the audience.
As part of my duties, I created and managed content calendars, ensuring timely and consistent posts across all platforms. My focus on brand consistency led to the development of departmental policies to ensure cohesive messaging across all marketing channels. Additionally, I was instrumental in growing Tekbuddy’s Instagram following organically by over 200 followers, contributing to the overall digital presence.
